avidentmedia.com

AYour Website Should Work for You—Not Against You.
Let’s Fix That

Let’s be honest—you know your business needs better visibility online, but figuring out how to get there can be overwhelming. At Avident Media & Communications, we hear it all the time.

You’re likely here because:

  • Your website isn’t showing up on search engines.

  • Your traffic has dropped, and you’re not sure why.

  • Leads and inquiries have slowed down.

  • You’re launching a new website and want quick, impactful growth.

If any of this sounds familiar, you’re in the right place.

We specialize in SEO strategies that not only adapt to Google’s ever-evolving algorithm—but drive real, measurable results. Businesses choose ‘Avident Media & Communications’ because we don’t just improve rankings—we help you grow.

Increase Your ROI With Avident Media SEO Services

Website Analytics

At Avident Media & Communications, we turn data into actionable SEO insights. Our advanced analytics reveal what’s working, what’s not, and how to climb higher in search rankings—whether you're growing a blog or scaling a SaaS brand. Make every move count with smart, data-driven strategy.

Competitor Analysis

We analyze your competitors to uncover their marketing strategies, strengths, and weaknesses—giving you a clear view of where you stand in the market. By understanding how others position themselves, we identify trends, spot opportunities, and flag potential threats. This strategic insight helps you benchmark performance, and find areas where your brand can lead.
Keyword Analysis

Any search marketing campaign must begin with analyzing the keywords that will be used, as this is the only method by which you can organically bring visitors to your website through paid search. Conducting keyword research will help you identify the best keywords for your SEO campaigns.
Increasing Traffic

A website's traffic is important for several reasons. Increasing the number of visitors to your website increases the odds of your business gaining clients. The more visitors to your site, the better impression you can make, the more qualified leads you will generate, and the more relationships you will build with your customers.
Improving Website Ranking

A website's position on search engine results pages (SERPs) determines its ranking in SEO. Having relevant content, high-quality backlinks, and domain authority contributing to orders is essential.
SEO Consultation

SEO consultants are responsible for optimizing a website for search engines, which means writing content that search engines can better understand. When people search for information on the web, page optimization aims to help their search results appear organically.
Consult With Our SEO EXPERTS

Our SEO Process

Search Engine Optimization FAQs

SEO consultants are responsible for optimizing a website for search engines, which means writing content that search engines can better understand. When people search for information on the web, page optimization aims to help their search results appear organically.

Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand's presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.

SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn't include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site's direction.

There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.

Yes, you can - it takes a bit of know-how and learning by trial and error, but it's possible to implement a basic SEO strategy across your website. However, SEO is time-consuming and to do it properly you need to consider both technical SEO and on-page SEO. What's more, you will need to keep up-to-date with the algorithms' changes to the various search engines

There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:
Page Load Time -- If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly -- and dramatically -- impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.
Keyword Selection -- Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation -- If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines

This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.

SEO Services You Can Expect From ‘Avident Media’

As a full-service digital marketing company, Avident Media offers a comprehensive array of professional search engine optimization services to get your business more visibility in search using only trustworthy, future-proof, white hat SEO techniques, such as:

  • Custom SEO Strategy : We customize our SEO services to fit your needs. We use the tactics that make the most impact for your unique business.
  • Comprehensive Onsite SEO : Title tags, meta descriptions, alt tags, internal linking, etc.
  • High-quality copywriting : to keep your site content fresh and encourage return traffic.
  • Careful Link Building : By hand, on diverse domains with high domain authority.
  • Organic SEO tactics : for long-term results coupled with paid ads for quick boosts (if PPC is something you’re interested in pursuing).
  • Google Analytics and other data tracking software to learn from trends, traffic and more.

Start Now on Your Growth Journey

  • Custom SEO Strategy: We customize our SEO services to fit your needs. We use the tactics that make the most impact for your unique business.
  • High-quality copywriting: to keep your site content fresh and encourage return traffic.
  • Syndication of articles on social media, curated sites and news outlets.
  • Implement tools for tracking and analyzing website performance. Regularly monitor key metrics, such as organic traffic, keyword rankings, and user engagement. Use insights gained to refine strategies and adapt to changing search algorithms.
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