Gain High-Level Brand Exposure and Attract More Leads By Using PPC​ Google Ads

The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with Avidentmedia Marketing Agency’s PPC management services

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The top three posts on SERPs get 46 percent of clicks (Word Stream)
PPC does not require constant maintenance and attention
PPC clicks convert at 1.5X the rate of organic search clicks (MoM)
Google gets more than 167 billion monthly searches (Search Engine Land)
Paid search allows better tracking
SEM allows you to target local communities online

What is PPC?

  • Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
  • People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. 
  • Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
  • PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market.

Why Business Needs PPC

Instant Visibility and Traffic:

PPC provides businesses with immediate visibility on search engines. Through paid ads, your business can appear at the top of search results, driving targeted traffic to your website almost instantly.

Cost Control and ROI Measurement:

With PPC, you have control over your advertising budget. Set daily or campaign budgets to manage costs effectively. Additionally, the ability to track conversions and measure ROI allows businesses to assess the impact of their PPC investment

Competitive Advantage:

In competitive markets, PPC provides a distinct advantage by allowing businesses to outbid competitors for top ad placements. This ensures that your business is prominently featured when potential customers are actively searching for relevant products or services.

Highly Targeted Advertising:

PPC allows businesses to target specific demographics, locations, interests, and even the devices used by their audience. This precision targeting ensures that your ads are shown to the most relevant and potential customers.

Flexibility and Quick Adaptation:

PPC campaigns can be easily adjusted to accommodate changes in business goals, seasons, or market dynamics. Whether it's launching a new product or adjusting to shifts in consumer behavior, PPC offers flexibility for quick adaptation.

Data-Driven Insights:

PPC platforms provide valuable data and insights into consumer behavior, keyword performance, and ad effectiveness. Leveraging this data allows businesses to refine their strategies, optimize campaigns, and make informed decisions to enhance overall marketing efforts.

What Are the Different Types of PPC Ads?

PPC marketing campaigns can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.

There are various types of pay per click ads available, depending on your goals:

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

Discovery ads in the realm of PPC (Pay-Per-Click) are a dynamic and engaging advertising format that lets you connect with potential customers across various Google platforms and partner websites. These ads are designed to capture users' attention and spark their interest by showcasing your products or services in visually appealing and interactive formats, such as images and videos. Discovery ads work by leveraging Google's powerful algorithms to display your content to users who are likely to engage with it, making it a highly effective tool for expanding your brand's reach and driving valuable conversions.

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In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics

Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Thrive, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin

How Does PPC Marketing Work?

PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.

Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence

Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).

To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.




We Help You Improve Your Quality Score and Generate More Online Revenue

At Avidentmedia Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.

Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services

Why Avidentmedia’s PPC Services Are Better Than the Rest

Avident Media Agency is a recognized pay per click firm, committed to your success. We bring our years of expertise and industry experience to every pay per click campaign we handle. From PPC audit and account setup to ads management and campaign monitoring, trust us to give our 101 percent dedication to improving your online performance.


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