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1. Choose Influencer/ Content creators
Fill the contact us form and our influencer marketing experts will connect with you within 24 hours. Brands like you share their business goals and what exactly they want to achieve through our influencer marketing services. After a through brand’s goal analysis, we shortlist the right social media platform and influencers for executing the customized influencer marketing campaigns. We analyze their engagement rates, followers base, performance metric, past campaign performances, % of spam and suggest them to the brand for campaign execution. We analyze and research the target audience of the brand and match with the followers’ / viewers’ interest for maximizing the influence as well as return on investment.
2.Influencer Campaign Management
After choosing the relevant influencers with respect to their reach and targeted potential viewers, our team along with the brand and influencers create highly engaging and shareable content. Our personalized influencer marketing strategy is to empower viewers / audience with this shareable content for better engagement and simultaneously positioning the brand’s product / service superior smartly with respect to competition according to the campaign’s objective (product reviews, product sampling, event launch, brand awareness and more) to get the desired results
3. Brands get boosted
Our leading influencer marketing platform’s content creators shares inspiring stories on their respective social media accounts i.e YouTube, Instagram, Twitter, Snapchat, Linkedin etc. and the viewers (Subscribers and followers) who can eventually become customers gets attention towards the brand’s product. This way through our innovative sponsored creator’s videos and images, we help the brands get better awareness, leads, sales and return on investment. We deliver you the measurable successful campaign results through this smart word of mouth marketing i.e. influencer marketing. Better awareness! Better Leads! Better Conversions! And Better ROI! MORE SALES! And MORE PROFIT!
Influencer marketing is a form of marketing in which brands market their products (services) by collaborating with social media
influencers/content creators to inspire the buying decision of their followers. We, Grynow, chose influencers according to their
niche and category so that the subscribers / followers of the influencer have similar interests with respect to the brands target
audience. Top influencer marketing company like us helps in creating the unique content and comprehensive strategy for better
sales.
It is just an enhanced version or a modern form of celebrity endorsement. Influencers (Celebrities of the modern internet world – social media) are the
original content creators who have huge fan following on their respective social media accounts / blogs and they have demonstrated power of
influencing and inspiring the followers through their content whether it is a video, a blog or a vlog.
Influencers, through their acquired trust and credibility among followers ; are able to change (influence) the perspective of the people for a particular
product / service as they are learned enough to be called as the subject matter experts. And being influenced with the influencer, people develop a
credible image for that brand through the word of mouth from an already established authoritative person in a specific niche.
Influencers are the subject matter experts and enthusiasts who have knowledge and zeal for a specific subject, activity or industry and they share and convey their knowledge through their engaging videos/posts and platforms which ultimately give them credibility and trust among their audiences. An influencer, as described by the Cambridge Dictionary, is someone who affects or changes the way other people behave. They are inventers with the supremacy to affect the buying habits or quantifiable actions of the target market by uploading some form of innovative—frequently sponsored—content to social media platforms. They shape the audience attitudes through meaningful and relevant stories, reviews, unboxings, videos, blogs, tweets, and the use of other social media. Moreover, having an influencer on board, help you increase your social media following.
While in both, influencer marketing and digital marketing, the product (service) is marketed to the target audience through digital / online world, however the approaches used are very different from each other. Influencer marketing utilizes the brand association leverage strategy i.e. the trust on the social media influencers by his/her followers. However, in case of digital marketing, organic (SEO, SMO) and inorganic (SEM, PPC) methods are used to reach the target audience.
An influencer marketing strategy refers to a business’s inclusive proposal for reaching prospective consumers, turning them into customers of their products or services by leveraging influence & audience of opinion leaders’, getting branded content promoted through them, selecting the right social media platform, influencer, competition analysis – thus driving all brand KPIs within a given budget.
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